Privacy Policy
Introduction
Welcome to The Informed Path (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website theinformedpath.com (the “Site”).
Please read this Privacy Policy carefully. By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.
Information We Collect
Information You Provide to Us
Email Newsletter Subscription: When you subscribe to our email newsletter, we collect your email address. This information is provided voluntarily by you.
Contact Form: When you submit our contact form, we collect your name, email address, subject line, and any message content you provide.
Comments: If you leave comments on our articles, we collect the information you provide in the comment form, including your name, email address, and comment content.
Information Automatically Collected
Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.
Log Data: When you visit our Site, our servers automatically record information that your browser sends. This Log Data may include information such as your computer’s Internet Protocol (IP) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, and other statistics.
Google Analytics: We use Google Analytics to analyze how visitors use our Site. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site. We use this information to improve our Site and services. Google Analytics collects only the IP address assigned to you on the date you visit the Site, not your name or other identifying information.
How We Use Your Information
We use the information we collect in the following ways:
To Provide and Maintain Our Service: Including monitoring the usage of our Site and improving user experience.
To Send You Newsletters: If you subscribe to our newsletter, we use your email address to send you regular updates, articles, and information we think may interest you. You can unsubscribe at any time using the link provided in every email.
To Respond to Your Inquiries: We use the information you provide through our contact form to respond to your questions, comments, or requests.
To Improve Our Website: We use analytics data to understand how visitors interact with our Site and make improvements accordingly.
To Comply with Legal Obligations: We may use your information to comply with applicable laws, regulations, legal processes, or governmental requests.
Third-Party Services
Google AdSense
We use Google AdSense to display advertisements on our Site. Google AdSense uses cookies to serve ads based on your prior visits to our Site or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other sites on the Internet.
You may opt out of personalized advertising by visiting Google’s Ads Settings. Alternatively, you can opt out of third-party vendors’ use of cookies for personalized advertising by visiting www.aboutads.info.
Google Analytics
As mentioned above, we use Google Analytics to analyze Site traffic and usage. Google Analytics uses cookies to collect information about your use of the Site. For more information about how Google uses data when you use our Site, please visit Google’s Privacy Policy.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Email Marketing Services
We may use third-party email marketing services to manage and send newsletters. These services may have access to your email address for the purpose of sending emails on our behalf. We ensure these services comply with applicable data protection regulations.
Cookies Policy
What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
How We Use Cookies
Essential Cookies: These cookies are necessary for the Site to function properly. They enable core functionality such as security, network management, and accessibility.
Analytics Cookies: We use analytics cookies (Google Analytics) to collect information about how visitors use our Site. These cookies help us improve the Site by understanding which pages are most popular and how visitors navigate the Site.
Advertising Cookies: We use advertising cookies (Google AdSense) to display relevant advertisements to you. These cookies track your browsing habits and help advertisers show you ads that may be of interest to you.
Managing Cookies
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can impact your user experience and parts of our Site may no longer be fully accessible.
Most browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Instructions for managing cookies in common browsers:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
Newsletter Subscriptions: We retain your email address until you unsubscribe from our newsletter.
Contact Form Submissions: We retain contact form submissions for as long as necessary to respond to your inquiry and maintain records of our correspondence.
Analytics Data: Analytics data is retained according to Google Analytics’ data retention policies, which we have set to 26 months.
Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal information:
Access: You have the right to request copies of your personal information.
Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
Erasure: You have the right to request that we erase your personal information under certain conditions.
Restrict Processing: You have the right to request that we restrict the processing of your personal information under certain conditions.
Object to Processing: You have the right to object to our processing of your personal information under certain conditions.
Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.
Children’s Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we can take necessary action.
Links to Other Websites
Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
International Data Transfers
Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
If you are located outside South Africa and choose to provide information to us, please note that we transfer the data, including personal data, to South Africa and process it there.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
Security of Your Information
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
California Privacy Rights (CCPA)
If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA):
Right to Know: You have the right to request information about the personal information we have collected about you.
Right to Delete: You have the right to request deletion of your personal information.
Right to Opt-Out: You have the right to opt out of the sale of your personal information. (Note: We do not sell personal information.)
Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights.
To exercise these rights, please contact us using the information below.
European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR):
Legal Basis for Processing: We process your personal information based on:
- Your consent (newsletter subscriptions, cookies)
- Legitimate interests (analytics, improving our services)
- Legal obligations
Right to Withdraw Consent: You can withdraw your consent at any time by unsubscribing from our newsletter or adjusting your cookie preferences.
Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority if you believe your rights have been violated.
Contact Us
If you have any questions about this Privacy Policy, your data, or our privacy practices, please contact us:
Email: [email protected]
Website: theinformedpath.com
We will respond to your inquiry within 30 days.
Cookie Consent
By using our Site, you consent to the use of cookies in accordance with this Privacy Policy. If you do not agree to our use of cookies, you should disable cookies in your browser settings or refrain from using our Site.
Consent to Privacy Policy
By using The Informed Path website, you hereby consent to our Privacy Policy and agree to its terms.
This Privacy Policy was last updated on NovemberÂ
